Logistics. Why does it matter?

From my standpoint, modern logistics begins with General Bradley in World War II. How did the United States defeat Hitler’s army? Fifty years later, what enabled General Franks to push Saddam Hussein out of Iraq in Operation Iraqi Freedom? And today, how did CEOs like Tim CookMary Barra, and A.G. Lafley become CEOs of Apple, General Motors, and Procter & Gamble?

Going forward, how will logistics drive job growth? What disruptive new technologies will it fuel? What supply chain innovation will it foster? And who will the winners be?

Benjamin GordonCambridge Capital CEO, narrates this video.

This is the first in a five-part series on supply chain innovation.

For more information, see this video. Prefer reading to watching? Then please read this article.